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5 Essential Tools to Become an Instagram Influencer


Instagram influencer - it's a term that hasn't been around for long, but is certainly taking the social media communities by storm. Everyone seems to want to be an influencers these days, but to be honest, it's not as easy as you might think. Sure it's as simple as growing your follower base and reaching out to companies in hopes of a collaboration - but every Instagram profile you look at these days has over 10K followers, so it's important to make sure you stand out and use the right tools.



If you already have a large following and are ready to sway your followers with promotions, I'd recommend signing up with InstaBrand. They work with some of the largest companies in the world - such as H&M, Levi's, Neutrogena, Amazon, Airbnb, and Loreal - just to name a few. Their offices range from LA, NYC, Milan and London - so you know this platform isn't restricted to just North America.



Similar to InstaBrand, this mobile app quickly creates your profile just based on your Instagram, Twitter, and Facebook followers. Now, Collabor8 is geared more towards the smaller brands - but that means influencers with smaller following get a better chance as well! What's great about this app is that anyone can sign up and sift through all the companies that need influencers, and literally chat, send photos, and receive payment all in one place.

Media Kit


It's simple. If you truly want to jump into this crazy Instagram Influencer-led world, you're going to need a media kit. Think of your media kit as a digital resume that encompasses everything from social media channels, interests, and costs. Especially when you're reaching out to companies, they want to be able to quickly glance over your media kit and immediately understand your entire social brand and what you can bring to their own marketing efforts. Check out our shop for pre-made designs that are easy to customize!




The most classic tool for Instagram influencers to use is of course Instagram! Use the messaging function of the app and simply message the brands you want to work with directly. This might mean more effort, and less replies - but it's worth the effort! Every brand has a social media team behind their accounts and can forward you directly to those in charge of influencer marketing.


If you want to become an influencer, you need to know your numbers! Iconosquare gives the best Instagram analytics that I've found. Not only that, but it's super easy to use and understand - even if you're not a stats-fanatic. And if that's not enough, you can schedule all of your posts AND manage engagement. It's your all-in-one Instagram life-saver!


Now get out there and become an Instagram influencer! Now, I'm by no means an Instagram influencer. Instead, I'm on the other end of the stick - I work with them, reaching out and answering inquiries. If you have any questions or want anymore tools, give me a shout - I'll be happy to answer them.


hi there!

I'm Michelle!

When I'm not snuggling on the couch with an addicting reality TV show or lounging poolside with my laptop, I help ambitious freelancers (like you!) launch their freelance social media management business & achieve their dream life.

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